The upcoming Lamborghini V12 hybrid set to replace the 12-year-old Aventador, which ended production this year, is likely to start at a higher cost – but the Italian brand insists that has more to do with the increasing cost of materials than hybridisation.
Set to be unveiled early 2023, the new flagship Lamborghini V12 will be utilising an all new chassis, V12 engine and a hybrid system that the Italian brand says is entirely in house. The new model already has over 3000 orders.
Speaking to CarExpert at the opening of the revised Lamborghini dealership in Brisbane this week, the brand’s regional director of Asia Pacific, Francesco Scardaoni, said the new model will have a price rise due to the rising cost of materials.
“The cost price will be slightly higher than Aventador, but not because of the hybrid but because of the materials, the cost of material, cost of parts,” Scardaoni told CarExpert.
The new V12 will kick start the new Lamborghini model onslaught which will also be followed by the Huracan replacement in 2024.
“2023 is the year where we start the phase two of our electrification, our plans to kick off the hybridisation phase of Lamborghini,” Scardaoni said.
“Of course, it’s a huge transition, a huge change for the company and we wanted to do it with the flagship and that’s the V12. The masterpiece that the company started with in 1963 and carried over all those years and it’s our legacy. It’s important to start a new era with the V12.”
When the Aventador launched in 2011, it became the first series production car to feature a carbon-fibre monocoque chassis. Its replacement is also set to bring a list of firsts to market and Lamborghini says it will be best in class, which suggests it should take the fight to Ferrari’s ballistic SF90 V8 hybrid. We anticipate some of the technologies from the hypercar realm to make it to the ‘mainstream’.
“The new Aventador has to create another successful story line like we did in 2011. It will be a very important car and you will see the car soon and we are sure it will be a success. It’s more performance than the current one.”
In better news for interested buyers, Lamborghini is set to increase production of the new V12 over the Aventador with Scardaoni admitting that the factory will likely have higher capacity than before.
The Italian brand has also fixed the airbag compliance issue it has had with its race seats affecting markets like Australia and Canada. The new models will all be optionable with race seats unlike the Huracan STO and Tecnica.
Customers looking to order now will likely see their new V12 Lamborghini In the first half of 2024.
According to Lamborghini Australia boss, Peter Crombie-Brown, the average Lamborghini buyer in Australia is 45 years old and is 91 percent likely to be a male. Most are entrepreneurs and very tech savvy.